Pay Per Click (PPC) – Search Engine Advertising
Terms and Conditions
From September 2020
1. Service
1.1 The Service includes the creation, customisation and ongoing support of a Google AdWords and/or Microsoft Advertising™ (collectively Ad Platform) advertising campaign (Campaign).
1.2 Prior to commencement of the Campaign, we will agree with you the fee that we will charge for managing your Campaign (Management Fee), the minimum term for the Campaign, target Advertising Keywords (Ad Keywords) and a monthly budget to be spent with the Ad Platform(Budget).
1.3 You will pay to us the monthly Management Fee.
1.4 We will implement the Campaign with the Ad Platform and you appoint us as your agent for the purposes of creating, managing and operating an account with them. You authorise us to provide your credit card details to Google or Microsoft to be used for payment for the Budget.
1.5 Completion of the Campaign build and launch in a timely manner depends upon your responsiveness to our requests. When requested, you must provide us with website information, visitor statistics, suggested Ad Keywords for key phrase testing and any copy suggestions for ad creation. We are not responsible for any delays in provisioning the Campaign which occur as a result of your failure to respond as requested or required.
1.6 We will need to limit access to the Ad Platform account for the duration of your campaign being managed to ensure we are able to fully control and optimise your campaign outcomes. This means that you will not be provided account access unless this is ‘read only’ access.
2. Acknowledgements
2.1 You acknowledge that we have no control over the advertising polices of Google with respect to the sites and/or content that it accepts now or in the future. Your Campaign may be rejected or excluded at any time at the sole discretion of Google in line with their policy set out at http://support.google.com/adwordspolicy.
2.2 You acknowledge that we have no control over the advertising polices of Microsoft Advertisingwith respect to the sites and/or content that it accepts now or in the future. Your Campaign may be rejected or excluded at any time at the sole discretion of Microsoft in line with their policy set out at https://about.ads.microsoft.com/en-au/resources/policies.
2.3 We will use best endeavours to ensure that your advertisement will appear ion the Ad Platforms, however we make no warranty that the Service will generate any increase in sales, business activity, profits or any other form of improvement to your business.
3. Intellectual Property
3.1 You are solely responsible for ensuring that you have all appropriate rights and licenses to the content that you supply and which is utilised in the Campaign. We reserve the right, in our sole discretion, to refuse to use any content we believe is objectionable or which we believe may infringe upon the intellectual property rights of others, or would be in breach of our Acceptable Use Policy, however, we do not warrant that we will be able to screen all content to ensure that it is non-infringing.
3.2 You agree to indemnify us against any claims arising out of or relating to your content, Ad Keywords and your use of the Campaign.
4. Cancellation and Termination
4.1 You may place Campaigns on hold at any time at the conclusion of any minimum term (if applicable) by providing one (1) months prior written notice (On Hold). On Hold requests will automatically suspend all access to the Campaign. Campaigns may remain On Hold for a maximum period of one (1) month, after which time they may be cancelled without notification. Restarting any Campaign which is On Hold is solely your responsibility.
4.2 You may terminate the Service at any time after the minimum term by providing 1 month’s prior written notice. Cancellation will automatically terminate all access to the Campaign.
